Keep It Full Maxxx Balmshell Lip Plumping Balm

This ‘fire’ formula brings the heat in a cushiony balm loaded with cooling, intensely tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture-rich Mango butter, Vitamin E & a blend of oils (avocado, jojoba & camellia seed) nourishes while Hyaluronic Filling Spheres, Capsicum & Maxi-Lip™ work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve plump looking lips in just one swipe.

Consumer Claims

• 100% said lips appeared more hydrated*
• 96% experienced increased lip volume & fullness for a maximum plumping effect*
• 93% felt they achieved doctor’s office worthy plumping without the needle*

*Based on consumer perception survey